- They are very limited (time and the money).
- You have the specific and the highly marketable capabilities.
- You should narrow down your prospect to those like to hire you.
- You don’t have time to waste.
Amount of time, which you are willing to spend on job search dictate that level of the detail which you need for target market regardless that you may never know much about your prospect. This is where you should invest value proposition which you are bringing to the table. By Know your target market will help you to save an amount of the time and the energy which you will need whenever marketing yourself to companies. You should also avoid the shotgun approaches which is blasting out as too many resumes as you can and hoping something hits.
The target market blueprint: By creating the target market for your job search is simply answering series of question and formulating the snapshot of much type of companies which are best fitted and whatever you have to offer them. Again the purpose of this exercise is narrow downing the playing field. Target market blueprint is staged in the three distinct sections they are as following:
- The prospect profile.
- The unique characteristics.
- Your value proposition.
Every section of the blue print is an organized by specific question which you need to ask yourself and relevant information about kind of companies which you want to target in your search. This question focuses on basic for your plan. They are mostly the demographic kind question which requires few specific data of your target market.